I had my Grand Opening for the store on Saturday Dec. 1st. I had the place partied up a bit with some balloons and streamers, and the added dancefloor. Attendance was basically my friends and people they brought along.  My numbers for the whole day were 17 people at the store, and 18 at the Gallery. So the Gallery actually brought more traffic than the store that was having the Grand Opening. Here’s a look at the store:

I also added more freebies, and reduced the prices on all of the items. Overall, I found the price reduction to be a good strategy. I sold $850Lindens at the Opening, which is the highest sales ever. This event drew far fewer numbers than my previous event listings, which only offered freebies.  So I think I have figured out that I will stick with the event listings I had been using, offering some freebies, which brought in much better traffic, but with the lowered prices, which will hopefully encourage more people to buy. I may need to figure out how to target my marketing better. As I’ve seen, the higher numbers didn’t translate to better sales, but even with the lower numbers, having a “select” group at the store increased actual sales tremendously. It may be that word of mouth serves me well here. I do have a niche product line. I will investigate ways of determining just who my market segment is, and figure out the best ways to reach them. Everyone I’ve talked to seems to really like my products, so I think the quality is there, and now the pricing is even better, so I hope to see alot of return customers.